The Grangettes Clinic
Located in Switzerland at the gates of Geneva since 1933, the reputation of the Clinique des Grangettes has been built on several axes: quality care, modern infrastructure, respect and empathy for its patients.
In addition to the medical care provided, the establishment established new care units in 1957 with the help of nun caretakers. They notably developed decoctions aimed at treating the skin of children affected by scabies during the Second War.
In 2012, the clinic's laboratories created an anti-aging range for the face intended for the treatment of patients, which is based on the technology of micro-fragmented hyaluronic acid .
In 2014, two years after the release of the brand and following the success of the face range, Grangettes Genève unveiled a line of body products which completes its offer .
In 2018, cosmetic recipes are further improved. Upon the partial resale of the Clinique des Grangettes to the Hirslanden group, Grangettes Genève becomes an independent entity which remains deeply linked to the history of the establishment.
Between 2018 and 2020, Grangettes Genève begins a repositioning: modernization of the visual identity, more efficient recipes, redefinition of targets, distribution methods and the logistics network.
Grangettes Switzerland is born. Careful internal development leads to the release of the new range of its products in May 2022.
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The birth of Grangettes Switzerland
A dynamic team takes over brand management
The renewal of the brand was initiated by three co-managers:
- Laure-Anne Graf: co-manager, graduate of the University of Lausanne in business management and management
- Laurent Troillet: cosmetics advisor, graduate of the Lausanne hotel school in international hospitality management
- Jérôme Bessard: co-manager, graduate of the Lausanne hotel school in international hospitality management
Personal and professional affinities
The Grangettes Switzerland team is made up of family members (Laure-Anne and Jérôme are cousins and grew up together) and former colleagues who became friends (Laurent and Jérôme),
In 2018, Laure-Anne was director at Grangettes Genève and asked Jérôme to join her on the team. Sharing the same values and both having an entrepreneurial spirit, the idea of developing a project jointly comes naturally to them. Laurent, who previously collaborated with Jérôme in a start-up in the fast-casual catering sector, joined them in 2018, in order to provide his vision on the future of the brand.
Their training at the École Hôtelière de Lausanne translates into their desire to think of a business around the customer and to offer them the best possible service. Laurent and Jérôme very quickly understood the similarities between nutrition and cosmetic formulations and put their experience at the service of the project.
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A common vision
Grangettes Genève becoming an independent brand, Laure-Anne, Jérôme and Laurent will begin its repositioning at the end of 2018.
They want the brand to meet modern market demands while remaining anchored in the philosophical and historical lineage of the clinic. They imagine products that correspond to the current and future needs of customers: pleasure, quality, transparency, reliability, respect for living beings, protection of the environment and accessible price.
mission and vision are big challenges, but their research indicates there is a place in the market for a brand that brings all of these elements together. They understand that the brand will be digital and must include as few intermediaries as possible to make their project a reality.
Grangettes Switzerland cosmetics
The three founders know the value of a team and the importance of choosing the right partners. They begin a partnership with a Swiss cosmetology expert, who understands and knows how to translate the objectives of the project to the new products in the range. The result exceeds the team's expectations:
- Effective formulations composed of healthy ingredients and which obtain maximum marks on analysis platforms such as Yuka (100/100 for all products), INCI Beauty, Mirelle, etc.
- sensoriality and organoleptic are mastered: pleasant and balanced textures, delicate and discreet scent, ease of use and modern design packaging
- The products are designed in an ecological way: recyclable packaging ( glass and aluminum ), products without elements harmful to the environment (silicones, microplastics, etc.)
- The products are vegan and labeled PETA Vegan & Cruelty Free .
- The brand is local: it uses Swiss expertise that respects labor law
- The products are high-end and at affordable prices : by removing as many intermediaries as possible, Grangettes Switzerland manages to offer prices that correspond to the real value of the product, without unnecessary added value.
Grangettes Switzerland in the future
Grangettes Switzerland is a young and modern brand with a long-term vision. Over the months, she plans to work on new recipes adapted to the specific needs of other customers, and to distribute her products without intermediaries particularly in Europe and the United States. It also plans to offer the products in large hospital groups.
Grangettes Switzerland is a high-quality brand that offers expertise and an innovative approach with very high added value to consumers of cosmetic care, by remaining faithful to the values of its founders: humanity, respect for the environment, respect for animals and product quality.
It combines the ancestral know-how of the nuns with the scientific modernity of cosmetology.
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